A 24-HOUR BONANZA A SMG POV Towards 2015 Singles Day Shopping Festival Much More Than A Shopping Event World's largest online shopping day Alibaba keeps dominance online A star-studded live TV gala impressed Symbolize the potential of economy Just how big is it? Total sales ¥91.2b Mobile sales ¥62.6b Mobile sales proportion Y2013 24.03% Y2014 42.6% Y2015 68.67% How fast is it? 120,000 orders / min