In the 7th to 11th months of 2015, the Maker Alliance in the Sichuan and Tibetan Plateau area emerged with numerous excellent cross-industry cases. From KTVs to 4S stores, from brand promotions to channel development, innovative thinking and relentless efforts brought the plateau's cross-industry into action. The first case was a collaboration between a local large-scale KTV - K Song King and the store's interior display promotion and sales. A package with milk and LED advertising was launched, affecting over 10,000 people and engaging over 500 people in interactions. Sales reached 16,704 yuan over three months. Another case was a partnership with the largest children's playground in the city - Baby King. Free product distribution and recharge gift packages were used to replace resources, achieving brand promotion, product display, and low-temperature free entry sales. Current monthly sales are 6,800 yuan for normal temperatures and 4,000 yuan for low temperatures.