LIVING ON THE BAYENLIGHTED HEART OF SOMA South of Market is a mostly upscale section of the city just south of the Financial District. SoMa is a swath of prime real estate stretching from the bay to Highway 101. NEIGHBORHOOD SoMa is the cultural nexus of San Francisco, containing its major museum district, several art galleries, and an eclectic mix of international restaurants, hotels, and theaters. Experience the vibrant atmosphere of SoMa and discover a world of possibilities.