PA BRAND Investment Guide, a H5 piece titled '品爱-招商篇', crafted by Eqxiu (eqxiu.com) for online design. This work focuses on the custom furniture industry, emphasizing high-quality full house customization. It provides an analysis of the Chinese whole house customization market, highlighting key data from 2021: the scale of finished housing reached 4.78 million units, with the penetration rate of customized wardrobes at 40% and the market size reaching 92.932 billion yuan; the penetration rate of customized kitchen cabinets was 69%, with the market size hitting 148.207 billion yuan. It discusses the rapid development of the industry since 2000, the maturity of the market in first and second-tier cities, and the burgeoning market in third and fourth-tier cities. The work also notes the growing consumption demands from the over 430 million '80s and '90s generation, with a trend towards fashionable, modern, and integrated decoration. The content suggests that there is a strong market potential for full house customization in both first and second-tier cities and in the emerging third and fourth-tier cities.