Discover the 'Great brands start here! 伟大的品牌从这里开始！' H5 creation by Eqxiu, an online design platform offering a variety of templates for quick and easy H5 production. This particular work is a proposal for the English naming of the 'Aiye' Eco-Friendly brand. Every successful brand has a memorable name that resonates with people, fostering association and spreading. The birth of a brand always begins with its naming. 'Aiye' is our Chinese name, and our task is to delve into the core of the brand, truly understand it, and find a matching English name. The brand positioning is high-quality, high-end, and top-notch, with core products focusing on women's intimate health care items such as care solutions, gels, and hygiene products like sanitary napkins/pads. The service philosophy is to meticulously care for women's health from cleanliness to protection, providing natural and safe high-quality solutions for women's secret protection, shaping women's health and beauty from the inside out. Through the exploration of the brand, we have clarified its selling points and direction. We have identified key naming terms such as care, protection, health, cleanliness, and privacy, and around these core words, we have conducted the naming work.